Fromm Family Foods is a fifth-generation family-owned-and-operated pet food company based in Wisconsin. Since 1904, the Fromm family has been innovative in its dedication to the health and nutrition of animals.
In the 1940's, with the expertise of biochemist Dr. Willard Roberts, Fromm began the research and development process to create the first complete and balanced dry dog food utilizing large-scale scientific feeding trials.
In the 1980's, Fromm pioneered the use of mixed tocopherols as a natural preservative in pet foods. Their research concluded that tocopherols are just as effective, and in most cases better, at preventing oxidation and extending the shelf life of pet foods compared to those preserved with artificial preservatives. Mixed tocopherols remain the most popular natural preservative in pet food today.
In 1990, Fromm launched a new formula with the tagline “More isn’t better, better is better” referencing protein quality versus protein quantity. While their competitors were boasting about high protein numbers, Fromm's feeding trials were proving that better quality protein makes the food more digestible than higher protein formulas with lesser quality.
Several years later, Fromm introduced the still-popular "Fromm Four-Star Nutritionals", the first gourmet pet food line created with rotational feeding in mind. Fromm Four-Star allows pet parents to feed a variety of recipes without the digestive upset usually associated with switching foods.
By 2016, Fromm started producing canned pet food in their own family-owned-and-operated cannery. Today, Fromm offers over 50 varieties of dog and cat canned foods.
A New Zealand-inspired entrée, specially prepared with lamb, whole oats, whole barley, and an assortment of fruits & vegetables. This distincti...
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For the weight reduction or weight maintenance of large breed dogs. A special blend of select proteins and wholesome ingredients, this food helps c...
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The Fromm Four-Star Trout and Whitefish Recipe dry dog food is a specially prepared entrée with trout, whitefish, whole barley, whole oats, and an ...
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Fromm Four-Star Hasen Duckenpfeffer Recipe is a savory, grain-free recipe of rabbit and duck combined with hearty potatoes, carrots, and celery. Th...
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